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60px;padding:20px 32px}.econ-row{text-align:left;flex-wrap:nowrap;justify-content:space-between;align-items:center;gap:24px;display:flex}.econ-heading{color:var(--purple-primary);text-transform:uppercase;letter-spacing:.08em;background:var(--purple-lightest);border:1.5px solid var(--purple-border);white-space:nowrap;border-radius:99px;margin:0;padding:6px 14px;font-size:.82rem;font-weight:800;display:inline-block}.econ-item{border-right:2px solid var(--purple-border);flex:1;min-width:110px;padding-right:12px}.econ-item:last-child{border-right:none;padding-right:0}.econ-item .el{color:var(--text-body);text-transform:uppercase;letter-spacing:.05em;margin-bottom:2px;font-size:.85rem;font-weight:700}.econ-item .ev{color:var(--purple-primary);font-size:1.35rem;font-weight:800}.econ-sep{background:var(--border-default);align-self:stretch;width:1px;margin:0 4px}.scenario-section .section-head{margin-bottom:30px}.scenario-grid{grid-template-columns:repeat(3,1fr);align-items:stretch;gap:36px;margin-bottom:20px;display:grid}.scenario-card{background:var(--ivory-card);border:2px solid var(--purple-accent);box-shadow:6px 6px 0 var(--purple-accent);color:var(--text-body);border-radius:16px;flex-direction:column;height:100%;padding:24px 20px;display:flex}.scenario-card.s25{border-color:#4c2a88;box-shadow:6px 6px #4c2a88}.scenario-card.s50{border-color:var(--purple-primary);box-shadow:8px 8px 0 var(--purple-primary)}.scenario-card.s100{border-color:var(--gold-deep);box-shadow:10px 10px 0 var(--gold-deep)}.opp-scenario-headline{color:var(--text-primary);margin-bottom:24px;font-size:1.15rem;font-weight:800;line-height:1.5}.opp-scenario-badge{color:#fff;vertical-align:middle;border-radius:8px;margin:0 2px;padding:2px 10px;font-size:1.3rem;display:inline-block}.scenario-card.s25 .opp-scenario-badge{background:#4c2a88}.scenario-card.s50 .opp-scenario-badge{background:var(--purple-primary)}.scenario-card.s100 .opp-scenario-badge{background:var(--gold-deep);color:#fff}.opp-shift-header{justify-content:space-between;margin-bottom:16px;display:flex}.opp-shift-tag-header{border:1.5px solid var(--border-default);box-shadow:2px 2px 0 var(--border-default);color:var(--text-body);background:#fff;border-radius:6px;padding:4px 10px;font-size:.95rem;font-weight:800}.scenario-card.s25 .opp-shift-tag-header.modeled{color:#fff;background:#4c2a88;border-color:#4c2a88;box-shadow:2px 2px #4c2a88}.scenario-card.s50 .opp-shift-tag-header.modeled{border-color:var(--purple-primary);color:#fff;box-shadow:2px 2px 0 var(--purple-primary);background:var(--purple-primary)}.scenario-card.s100 .opp-shift-tag-header.modeled{border-color:var(--gold-deep);color:#fff;box-shadow:2px 2px 0 var(--gold-deep);background:var(--gold-deep)}.opp-shift-label{color:var(--text-body);margin-bottom:12px;font-size:.95rem;font-weight:800}.opp-shift-row{align-items:center;gap:12px;display:flex}.opp-shift-col{flex:1}.opp-shift-col.right{text-align:right}.opp-shift-tag{color:var(--text-body);margin-bottom:3px;font-size:.85rem;font-weight:600}.opp-shift-val{color:var(--text-primary);font-size:1.25rem;font-weight:800}.opp-shift-col.right .opp-shift-val{color:var(--purple-primary)}.scenario-card.s25 .opp-shift-col.right .opp-shift-val{color:#4c2a88}.scenario-card.s100 .opp-shift-col.right .opp-shift-val{color:var(--gold-deep)}.opp-shift-arrow{color:#fff;background:var(--text-muted);border-radius:50%;flex:none;justify-content:center;align-items:center;width:28px;height:28px;display:flex}.scenario-card.s25 .opp-shift-arrow{background:#4c2a88}.scenario-card.s50 .opp-shift-arrow{background:var(--purple-primary)}.scenario-card.s100 .opp-shift-arrow{background:var(--gold-deep);color:#fff}.opp-impact{margin-bottom:0}.opp-impact-label{color:var(--text-muted);margin-bottom:10px;font-size:.85rem;font-weight:800}.opp-impact-row{border:1.5px solid var(--ivory-border-soft);background:#fff;border-radius:12px;justify-content:space-between;align-items:center;margin-bottom:8px;padding:12px 16px;display:flex}.opp-impact-row:last-child{margin-bottom:0}.opp-impact-row .ir-label{color:var(--text-body);font-size:.88rem;font-weight:600}.opp-impact-row .ir-val{color:var(--purple-primary);font-size:1.05rem;font-weight:800}.scenario-card.s25 .opp-impact-row .ir-val{color:#4c2a88}.scenario-card.s100 .opp-impact-row .ir-val{color:var(--gold-deep)}.opp-revenue-hero{color:#fff;border-radius:14px;padding:20px}.scenario-card.s25 .opp-revenue-hero{background:#4c2a88;border:1.5px solid #4c2a88}.scenario-card.s50 .opp-revenue-hero{background:var(--purple-primary);border:1.5px solid var(--purple-primary)}.scenario-card.s100 .opp-revenue-hero{background:var(--gold-deep);border:1.5px solid var(--gold-deep);color:#fff}.opp-rev-label{color:#fff;text-transform:uppercase;letter-spacing:.05em;background:#ffffff26;border:1px solid #ffffff4d;border-radius:6px;margin-bottom:14px;padding:4px 10px;font-size:.8rem;font-weight:800;display:inline-block}.opp-rev-metric-row{border-bottom:1px solid #ffffff26;justify-content:space-between;align-items:baseline;margin-bottom:12px;padding-bottom:12px;display:flex}.opp-rev-metric-row:last-child{border-bottom:none;margin-bottom:0;padding-bottom:0}.opp-rev-val{letter-spacing:-.01em;color:#fff;font-size:1.5rem;font-weight:800;line-height:1}.opp-rev-sub{color:#fff;font-size:.8rem;font-weight:600}.btn-explain{background:0 0;border:2px solid #0000;margin-top:24px;font-weight:700;transition:all .2s}.scenario-card.s25 .btn-explain{color:#4c2a88;background:var(--purple-lightest);border-color:#4c2a88}.scenario-card.s25 .btn-explain:hover{color:#fff;background:#4c2a88}.scenario-card.s50 .btn-explain{border-color:var(--purple-primary);color:var(--purple-primary);background:var(--purple-lightest)}.scenario-card.s50 .btn-explain:hover{background:var(--purple-primary);color:#fff}.scenario-card.s100 .btn-explain{border-color:var(--gold-deep);color:var(--text-primary);background:0 0}.scenario-card.s100 .btn-explain:hover{background:var(--gold-deep);color:#fff}.opp-footer{text-align:center;color:var(--text-muted);margin-top:16px;font-size:.8rem;line-height:1.5}.assumptions-note{text-align:center;color:var(--text-muted);max-width:640px;margin:0 auto 60px;font-size:.82rem;line-height:1.6;font-size:1.05rem!important}.assumptions-note b{color:var(--purple-primary)}.means-section{flex-direction:column;gap:32px;margin-bottom:60px;display:flex}.means-block{background:#fff;border-radius:20px;flex-direction:column;gap:16px;padding:32px;display:flex}.means-block.s25{border:2px solid #4c2a88;box-shadow:6px 6px #4c2a88}.means-block.s50{border:2px solid var(--purple-primary);box-shadow:6px 6px 0 var(--purple-primary)}.means-block.s100{border:2px solid var(--gold-deep);box-shadow:6px 6px 0 var(--gold-deep)}.means-badge-wrap{margin-bottom:4px}.means-badge{text-transform:uppercase;letter-spacing:.05em;color:#fff;border-radius:99px;padding:8px 16px;font-size:.82rem;font-weight:800;display:inline-block}.means-badge.s25{background:#4c2a88}.means-badge.s50{background:var(--purple-primary)}.means-badge.s100{background:var(--gold-deep)}.means-headline{color:var(--text-primary);margin-bottom:8px;font-size:1.08rem;font-weight:700;line-height:1.55}.means-headline b{font-weight:900}.means-support{color:var(--text-body);margin-bottom:16px;font-size:.94rem;line-height:1.65}.means-support b{color:var(--text-primary);font-weight:700}.means-annual-chip{background:var(--purple-lightest);border:1px solid var(--purple-border);color:var(--purple-primary);border-radius:10px;align-items:baseline;gap:8px;padding:9px 15px;font-size:.85rem;font-weight:700;display:inline-flex}.means-annual-chip b{font-size:1rem;font-weight:900}.means-annual-chip .sep{opacity:.4;font-weight:400}.means-annual-chip.s100{background:var(--gold-bg-1);border-color:var(--gold-border);color:var(--gold-deep)}.goal-card{border:1.5px solid var(--purple-border);box-shadow:var(--shadow-card);background:#fffbeb;border-radius:20px;margin-bottom:60px;padding:36px 36px 40px}.goal-card h2{text-align:center;margin-bottom:8px;font-size:1.5rem}.goal-card .goal-sub{text-align:center;color:var(--text-muted);max-width:520px;margin-bottom:30px;margin-left:auto;margin-right:auto;font-size:1.15rem}.goal-inputs{width:100%}.goal-inputs-narrow{max-width:520px;margin:0 auto}.timeframe-tabs{flex-wrap:wrap;gap:10px;display:flex}.tf-tab{text-align:center;border-radius:var(--radius);border:2px solid var(--purple-border);min-width:80px;color:var(--purple-primary);background:#fff;flex:1;padding:12px 10px;font-size:.88rem;font-weight:700;transition:border-color .15s,background .15s,color .15s}.tf-tab.active{border-color:var(--purple-accent);background:var(--purple-accent);color:#fff}.tf-tab:hover:not(.active){border-color:var(--purple-soft)}.targeting-card{background:var(--purple-lightest);border:1.5px solid var(--purple-border);border-radius:var(--radius);text-align:center;margin-top:20px;padding:18px 22px;animation:.35s both fadeIn}.targeting-card .t-num{color:var(--purple-primary);font-size:1.5rem;font-weight:800}.targeting-card .t-label{color:var(--purple-accent);margin-top:2px;font-size:.88rem;font-weight:600}.goal-cta-row{text-align:center;margin-top:26px}.paths-wrap{margin-top:8px;transition:max-height .5s,opacity .4s,margin-top .4s;overflow:hidden}.paths-grid{grid-template-columns:1fr 1fr;gap:32px;max-width:960px;margin-top:36px;margin-left:auto;margin-right:auto;display:grid}.path-card{border:1px solid var(--purple-border);border-radius:16px;padding:32px 28px;box-shadow:0 4px 12px #0000000a}.path-card.more-traffic{background:#fff}.path-card.increase-conv{background:var(--purple-primary);color:#fff;border-color:var(--purple-primary)}.path-label{text-transform:uppercase;letter-spacing:.05em;align-items:center;margin-bottom:16px;font-size:.85rem;font-weight:800;display:flex}.path-card.more-traffic .path-label{color:var(--text-primary)}.path-card.increase-conv .path-label{color:#fff}.path-hero-line{margin-bottom:18px;font-size:1.05rem;font-weight:800}.path-card.more-traffic .path-hero-line{color:var(--purple-primary)}.path-card.increase-conv .path-hero-line{color:#fff}.path-metric{border-bottom:1px solid #00000014;justify-content:space-between;padding:10px 0;font-size:.9rem;display:flex}.path-card.increase-conv .path-metric{border-bottom:1px solid #ffffff40}.path-metric .pm-label{color:var(--text-primary);font-weight:700}.path-card.increase-conv .path-metric .pm-label{color:#fff;font-weight:700}.path-metric .pm-val{color:var(--purple-primary);font-weight:800}.path-card.increase-conv .path-metric .pm-val{color:#fff}.path-foot{margin-top:16px;font-size:.85rem;font-weight:600;line-height:1.5}.path-card.more-traffic .path-foot{color:var(--text-primary)}.path-card.increase-conv .path-foot{color:#fff}.interpretation{background:var(--purple-lightest);border-left:3px solid var(--purple-accent);border-radius:0 var(--radius-sm) var(--radius-sm) 0;max-width:960px;color:var(--text-body);margin:26px auto 0;padding:18px 22px;font-size:.92rem;line-height:1.7}.interpretation b{color:var(--purple-primary)}.final-section{text-align:center;max-width:820px;margin:0 auto}.final-pre{color:var(--text-muted);margin-bottom:6px;font-size:1.15rem;font-weight:600}.final-headline{margin-bottom:14px;font-size:clamp(1.5rem,2.8vw,2rem);line-height:1.3}.final-copy{color:var(--text-body);max-width:620px;margin:0 auto 40px;font-size:1.15rem;line-height:1.7}.expert-card{background:var(--purple-primary);color:#fff;border-radius:22px;padding:44px 40px;box-shadow:0 20px 45px #18032f47}.expert-card h3{color:#fff;margin-bottom:12px;font-size:1.5rem}.expert-card p{color:#ffffffe6;max-width:520px;margin:0 auto 26px;font-size:1.15rem;line-height:1.65}.btn-linkedin{color:var(--purple-primary);background:#fffbeb;border-radius:8px;align-items:center;gap:10px;padding:16px 32px;font-weight:800;text-decoration:none;display:inline-flex}.btn-linkedin:hover{background:var(--purple-light)}.disclaimer{color:var(--text-body);background:var(--ivory-border-soft);border:1px solid var(--border-default);text-align:center;border-radius:12px;max-width:700px;margin-top:44px;margin-left:auto;margin-right:auto;padding:18px 24px;font-size:1.05rem;font-weight:600;line-height:1.6}.footer-actions{justify-content:center;gap:16px;margin-top:36px;display:flex}.footer-actions .back-btn{background:#fffbeb;border-radius:8px}@media(max-width:960px){.hero-grid{grid-template-columns:1fr;gap:40px}.hero-image-container{order:-1}.hero-visual{aspect-ratio:16/10;order:-1;min-height:280px}.select-grid,.select-grid.cols-2{grid-template-columns:1fr}.flow-grid{grid-template-columns:1fr;gap:32px}.scenario-grid{grid-template-columns:minmax(300px,1fr);align-items:stretch}.scenario-card.s25,.scenario-card.s50,.scenario-card.s100{padding-top:24px}.econ-item{border-right:none;padding-right:0}.paths-grid{grid-template-columns:1fr}.means-block{grid-template-columns:1fr;gap:10px}.econ-row{gap:20px}.goal-card{padding:28px 20px 32px}.container{padding:0 20px}}@media(max-width:600px){.hide-mobile{display:none!important}.show-mobile{display:inline!important}.btn{text-align:center}.btn-block{width:100%}.btn-linkedin{white-space:nowrap;justify-content:center;gap:8px;width:100%;padding:14px 16px;font-size:.85rem}.screen{padding:24px 0}.hero-grid{gap:20px}.hero-headline{margin-bottom:12px;font-size:clamp(1.7rem,6vw,2.1rem);line-height:1.2}.hero-eyebrow{margin-bottom:8px}.hero-image-container{justify-content:center;margin-bottom:4px;display:flex;padding-top:0!important}.hero-image{margin:0 auto;max-width:200px!important}.hero-cta-wrap{max-width:100%;margin:0 auto}.hero-badges{flex-flow:wrap;justify-content:center;gap:8px}.hero-badge{padding:8px 12px}.btn-lg{white-space:nowrap;gap:6px;padding:14px;font-size:.82rem}.credibility-card{box-sizing:border-box;width:100%;margin-top:16px!important}.tf-tab{white-space:nowrap;flex:auto;min-width:calc(33.33% - 8px);padding:10px 4px;font-size:.8rem}.timeframe-tabs{flex-wrap:wrap;gap:8px}.modal-overlay{align-items:flex-start;padding:24px 12px 12px}.modal-content{max-height:none;padding:24px 16px 20px;overflow-y:visible;border-width:2px!important}.modal-content .means-headline{margin-bottom:6px;font-size:1.1rem!important}.modal-content .means-support{line-height:1.4;margin-bottom:16px!important;font-size:.95rem!important}.modal-content .hidden-revenue-box{padding:16px!important}.modal-close{z-index:2;width:32px;height:32px;font-size:1rem;top:10px;right:10px}.means-badge-wrap{margin-bottom:10px;padding-right:36px}.means-badge{padding:6px 12px;font-size:.8rem;line-height:1.2;display:inline-block}}.modal-overlay{z-index:1000;-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);background:#18032f99;justify-content:center;align-items:center;padding:20px;display:flex;position:fixed;top:0;right:0;bottom:0;left:0}.modal-content{background:#fff;border-radius:20px;width:100%;max-width:600px;padding:32px;position:relative;box-shadow:0 20px 40px #0003}.modal-close{background:var(--purple-lightest);border:2px solid var(--purple-border);width:44px;height:44px;color:var(--purple-primary);cursor:pointer;border-radius:50%;justify-content:center;align-items:center;font-size:1.4rem;font-weight:700;transition:all .15s;display:flex;position:absolute;top:16px;right:16px}.modal-close:hover{background:var(--purple-light);border-color:var(--purple-accent);color:var(--purple-accent);transform:scale(1.05)}@property --tw-border-style{syntax:"*";inherits:false;initial-value:solid}